Exhibition Stand Design Ideas | What Works on the Show Floor

Exhibition stand design ideas that actually change footfall: sightlines, lighting, height, materials, demo staging and layouts — with budget implications.

Exhibition Stand Design Ideas That Stop Traffic

Most stand design advice is about mood boards. Footfall is decided by four things: sightline from the aisle, lighting level relative to the hall, the height of your identifier, and how easy it is to step on without committing to a conversation.

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